Obstetric violence remains a persistent form of institutional and gender-based violence in Argentina despite existing legal recognition. This article introduces obstetric consciousness as an ethical and conceptual framework to help prevent it through cultural and institutional change. Grounded in relational bioethics, childbirth anthropology, and human rights, the concept emphasizes professional reflexivity, awareness of power asymmetries, and attention to subjective birth experience as essential to quality care. Its implementation requires training, ethical oversight, and evaluation focused on users’ experiences.