Our brand is more than just a logo; it is a comprehensive visual system that embodies our identity, vision, and values. It is a vital element that unites us as a team. Every component of our visual system has been meticulously designed and crafted. Everything we create and convey communicates a message—whether it’s the style of an image, the texture of a document, or even the words we choose.
Concept
The IPOV logo is a simple and elegant design that represents the connection between the mother, the uterus, and the fetus. The circle symbolizes the uterus, the space where the baby is nurtured—the beginning of life. The name “IPOV” is derived from the initials of “International Platform on Obstetric Violence”
Construction
The icon is composed of 6 circles and an ellipse, meticulously arranged on a grid. This grid is formed by horizontal, vertical, and 45° diagonal lines. Four circles define the figure of the mother, while another four outline the figure of the baby. The design’s axis is subtly shifted to the right, creating an opening in the circle through an ellipse that is cut at a 90° angle.
Logo Variations
The IPOV logo consists of two key elements: the icon and the brand name.
Icon
Our distinctive and minimalist icon can be used independently of the wordmark, serving as a crucial element in defining IPOV’s visual identity.
Corporate Brand
The IPOV wordmark is designed to be simple, bold, and uppercase, reflecting the strength and clarity of our brand.
Clear Space
To ensure our logo always looks its best, it requires adequate space to stand out. We have established clear parameters to protect this space from encroachment by other elements. The width of the largest circle in the icon defines the value of X, which is used to determine the required clear space around both the icon and the corporate brand.
Minimum Size
To maintain clarity in both digital and print applications, our logo should never be reproduced at a size smaller than the specified minimum dimensions shown here.
Positive and Negative
To maintain the clarity of our brand image, the logo may be used in either white or black, depending on the background. However, this positive and negative application should only be used when displaying the logo in color is not feasible.
Color Usage
The IPOV logo can be used in different color variations, depending on the background it is applied to.
Example of use on a white or very light background.
Corporate Brand + Motto
The corporate brand is complemented by a motto that encapsulates the essence of IPOV. This motto is crafted using the TT Backwards Script Trl bold typeface, with a slight modification to the letter “s.” It can be used independently or alongside the corporate brand in its horizontal version, following the specified spacing and proportions.
Corporate Brand + Digital Media
When incorporating a hashtag, social media handles, or the website, the specified proportions must be maintained. Adjust letter spacing as needed, always using Coolvetica Regular typography.
Corporate Brand + Associates
In some instances, it may be necessary to include an associate’s logo. The scale and positioning of each component are crucial. The IPOV logo should always be placed on the left, with a vertical divider separating the IPOV logo from the partner logo.
- Download centre for visual elements – European Commission
- Download centre for visual elements – The UKRI Brand
Do’s and Don’ts
The logo embodies the identity and values of our company. It is the first impression our clients and partners have when they interact with us. Therefore, it is essential to use it with care and professionalism. Always adhere to the guidelines and best practices for using the logo across various contexts and formats. Never alter, distort, or misuse the logo in any manner.